get the word out
ADVERTISING & IN-HOUSE MARKETING
During the 2026 boating season, I worked full-time as the in-house marketer for Sherwood Marine Centre. Working alongside the sales team meant getting to know the products I was marketing firsthand—from boats and outboards to marine electronics and accessories. With an established customer base that responded strongly to traditional media, we prioritized print advertising while maintaining a consistent digital presence.
Deliverables
Weekly Newspaper Ads · Monthly Magazine Ads
Radio
Digital Display
Social Media
Website
In-Store Signage
Events & Open Houses
Year
2026
EMPLOYER
Sherwood Marine Centre
not just a logo
visual identity
I developed a playful visual identity for Victoria pedicab company, Ride or Die Tours. inspired by the city’s namesake and the colourful personality of their fleet. Magenta and blue accents draw directly from their sparkly pedicabs, bringing the identity together on and off the road.
Deliverables
Primary Logo
Secondary Logo
Custom QR Codes
Client
Year
Ride or Die Tours
2025
Build a brand
brand identity & Marketing materials
I designed a visual identity for Vantage Point Property Group and a suite of Canva templates to help the team put it to use across their social media.
Deliverables
Primary & Secondary Logos Colour Palette
Typography
Business Cards
Hangtags
Mailers
Calendar
Social Media Templates
Year
2025
Client
Vantage Point Property Group
what's on the label?
BRANDING & PACKAGING
Plantlets is a microgreens brand created around freshness, quality, and sustainability. In response to the founder’s call for a new visual identity, I developed a flexible logo system and product label concepts designed to reflect those values—from the fresh, playful aesthetic down to the proposed recycled and biodegradable label materials.
100% Recycled Paper • Eco-Friendly Inks • Biodegradable Adhesive
Deliverables
Primary Logo
Alternate Logos Brandmark
Product Labels Packaging Concepts
Client
Plantlets
Year
2023
PUT IT ON A SHIRT
illustration
I turned Sam & Jake, from Vancouver-based surf-hop band, 538 Street, into retro cartoon characters for a limited-edition merch release. Inspired by 1920's cartoons, the artwork made its way from sketchbook to screen print and debut for their 2024 summer tour.
Deliverables
Illustrated Characters
Screen-Print-Ready Shirt Graphic
Client
538 Street
Year
2024
MAKE IT AN EXPERIENCE
Experiencial marketing & illustration
The Bean Scene Coffee Shop has been a family favourite for as long as I can remember. Growing up, my go-to order was a kids’ hot chocolate with a “party on top”—a fun little extra that made ordering a drink feel like an experience. I revisited that memory for a self-directed experiential marketing concept to make the café more welcoming to young families. By giving little ones a colouring page, parents get a little more time to sit, sip, and catch up.
Deliverables
Experiencial Marketing
Promotional Illustration
In-Store Activation: Kids’ Activity
Year
2023
Client
Self-initiated concept; not commissioned by Bean Scene Coffee Works
publish it
book layout & cover design
ADHDd shares a mother and son’s experience with ADHD through stories, photographs, and personal keepsakes. I brought these elements together through the book’s interior layout and cover design, preparing the finished memoir for print.
Deliverables
Print-Ready Book Design
Client
Dylan & Rhonda Draper
Year
2024
behind the scenes
illustration
One of my favourite projects to date has been designing stickers for Amy at West of Wild Tea Co. I wanted the illustration to capture the vibrancy of some of the ingredients behind her blends.
Featured from left to right are chamomile, lavender, black tea leaves, rosebud, and fresh mint.
Deliverables
Branded Sticker
Client
Year
West of Wild Tea Co.
2023
other major projects
product packaging
for Unusually Good candles | 2024
content creation
for Post Human Decor | 2024
jersey design
for Big White Freestyle | 2024
Marketing Consulting
for Lisa LaRose Art | 2024
window painting
for The Dog Groomery & Social Pets | 2023
album cover design
for Tide Rider Music | 2022
marketing materials + website design
for Claude Hurtubise Math & Stats Tutoring | 2022